Video has become one of the most impactful tools marketers and businesses have at their disposal. According to a Wyzowl study 78% of marketers say video has directly helped increase sales, while an impressive 87% report a good return on their investment. Creating marketing videos can be incredibly effective in growing your business and increase revenue, but it’s not always easy knowing where to begin. After all, you can’t just launch into making your first video by hand—you need the right Software and the right equipment to make it shine. Whether you’re looking for a video production team to take you through the process or are looking to begin creating videos yourself, it will be helpful to understand some of the things that go into making high-quality video content. So before you go out and buy any gear, check out this list of five things you’ll need to start making marketing videos for your business.
1) A Script
Before starting your video marketing, you’ll need a firm idea of what you’re trying to do. For many businesses, getting on camera and talking about what they do is not enough. Instead, a successful video campaign involves crafting a message that will resonate with viewers and guide them through an entire story from beginning to end. Whether you’re working on a scripted video or an unscripted one (like a testimonial or customer interview), a script is an essential first step to creating great video content. The more thought and research that goes into your script ahead of time, the better your end result. Oh, and don’t forget to run your script by others who haven’t read it before recording! Having fresh eyes on it will help reveal any gaps or things that could be improved.
2) An HD Camera
Knowing where to begin when looking for a video camera can be hard. The market is saturated with increasingly affordable and capable options. Make sure to do your research or consult someone knowledgeable on the matter, and be willing to invest where necessary. Many modern phones offer high-quality video recording if purchasing a high-quality camera is too daunting. While lacking many of the professional features a video camera will have, it can be a great place to start. Alternatively, hiring a professional videographer with their own equipment and knowledge will likely guarantee excellent results. Ensure they understand what you want from your video so they don’t leave out essential shots.
Lighting is an easily overlooked element in the production process that can make or break the final video look. The proper lighting can add a whole new dimension to your video marketing. With an inexpensive light kit and knowledge of how to use it correctly, you’ll be well on creating professional-looking videos. By purchasing one of these kits and setting it up correctly, you’ll improve your brand recognition and reach consumers who might not have previously known about your products or services.
4) Sound Equipment
Sound is another element whose importance is often overlooked. If your visuals look great, but your sound is poor, it can quickly ruin your marketing video. Whether you’re using a DSLR camera or a smartphone to record video, make sure you have an excellent external or lavalier microphone so that people can clearly hear every word you say. The last thing you want in a video ad is something inaudible or hard to understand. This means choosing a camera with clear audio capabilities and placing an important emphasis on lighting when shooting videos for marketing purposes. Background noise from fluorescent lights and other areas of activity will likely take away from any message in your video advertisement. To market effectively with video advertising, ensure that image and sound are good quality before posting online!
5) Editing Software
While there are plenty of free video editing programs, you’ll need to use more advanced Software if you want your marketing videos to have a professional sheen. Adobe Premiere is one of many popular options—and if you can afford it, Final Cut Pro X is also a good choice. The best editing program for you will depend on your specific needs and budget, but if it’s too costly or too time-consuming to get into that level of video creation just yet, don’t worry: editing can be taught! Consider enrolling in an online video course from a reputable source like CreativeLive or Udemy. It’s not the tools that matter; how you use them!
You can also read about:
- The Compelling Case for Video Marketing
- How a Google Ads Agency Can Amplify Your Success
- 10 Types of Marketing Videos to Consider Creating For Your Business
The tools and resources listed above will help you produce excellent, high-quality videos for your business. But most importantly, your video content should be a way to differentiate yourself from competitors and build trust with potential customers in your target audience. Video has become such an integral part of our daily lives that it’s difficult to imagine an online life without it – but we’re all about providing businesses with actionable insights and strategies to help them reach their goals. And we don’t think it takes a Hollywood budget or fancy equipment to do that! If you want to begin creating video content for your business, contact us for more information, video production services, or a video strategy consultation.