With the popularity of video constantly increasing, many businesses have begun using video marketing to promote their brands on social media platforms such as Facebook, Instagram, and YouTube. In 2022, it is estimated that 82% of global traffic will be from video.
Whether you have a smartphone or access to a production studio, consistent video content creation can substantially boost your ROI. Here are ten different types of Marketing Video to consider creating for your brand:
Brand Video – On-location shoot with on-camera talent.
There are many marketing videos for brands to make, depending on what you’re trying to achieve. A brand video is one of the most impactful types of video your company should invest in. This will not only help establish and communicate your vision, mission, and brand identity with your customers and clients, but the process of creating it will help crystallize these ideas and create a brand look and feel that people will notice.
Brand Video – Stock footage with voiceover.
Many businesses turn to stock footage to show how ordinary people use their products. If creating an on-site brand video is not possible or doesn’t fit your brand, the go-to alternative is to create a brand video using a combination of brand imagery and stock footage. Whether it’s photos of your products, screenshots of your website, or images of your team, coupled with a voiceover, you can create a highly impactful brand video without the production requirements of a location shoot.
1-2 Minute Commercial
1-2 minute commercials are short video segments that play before or after an advertisement on social media platforms such as Facebook or YouTube. As attention spans have grown shorter, video ads have followed suit. While a 2-3 minute run time might be appropriate and necessary for a brand video, a commercial should get straight to the point while keeping the viewer engaged and entertained. A minute-long ad is a safe bet that allows limited time commitment from your viewer while still being enough time to get all your important points across.
15-45 Second Commercial
When highlighting specific points or messages, a 15 or 30-second commercial is often the most appropriate type of marketing video. These can either be cut down from a full 1-minute ad or brand video or created from scratch for less time and a smaller budget than a full 1-minute ad. A common mistake is cramming too much information into a shorter time slot, resulting in overwhelming the viewer. Ads under a minute should be focused, entertaining, and engaging. In these cases, the last thing you want to do is confuse your customer about what they’re supposed to do next.
Creating client testimonials will help alleviate new customers’ fears about your brand while encouraging potential customers who are still on the fence to take action now. A client testimonial is one of the most classic forms of advertising. It can look like a simple webcam recording or a full-fledged on-location shoot featuring footage of the client’s business. These larger scale productions can often benefit both the company and the client, as they highlight the client’s personal story and can even serve as an ad for both parties.
Using customer reviews is an excellent way to get some attention to your product. As people put their faith in your company by purchasing your product, you should ask for their feedback regarding its quality and buying experience. With worldwide smartphone ownership in the billions, a large portion of the population has access to a decent camera. These reviews build trust as they feel very personal and authentic, as the individual can film the review in their own time without your oversight. The main difference between Customer Reviews and Clients Testimonials is your involvement in the video creation process. While you should maintain control for a client testimonial, you should aim for authenticity with the customer reviews.
Info-videos are a great way to create consistent educational content and one of the easiest ways to begin creating video content. They can help build trust and establish authority with your viewers. They’re one of the most accessible types of videos to produce, as you can often take other content you’ve created and repurpose it into an info video format. Articles from your blog or statistics from your social media accounts can quickly be redeveloped into a script. Info-videos can come in many shapes and forms, whether they are text-based with simple animations and images or voice-over-based with in-depth animations. The scope will depend on your timeframe and budget.
Since many people have difficulty imagining what something will look like from just looking at drawings or plans alone, 3D Render videos give viewers an immersive look into what their final product will look like when they’re finished. It gives them all the details they could want without spending money on expensive prototypes. For businesses selling a product, a 3D render can be a great way to highlight features challenging to highlight in a standard video. They can be incredibly slick and high quality, and with the power of 3D modeling software, a photo-realistic video render of your product is increasingly achievable and budget-friendly.
Product Tutorial/ Explainer Video
An explainer video will teach viewers about your company’s products and services while also outlining its features. This type of video also has a quick turnaround time, making it perfect for marketing new products or web services. These videos are typically short in length, with 30 seconds being standard, which means they can be easily shared on social media channels like Facebook and Twitter. For a product-based business, providing video tutorials is essential. If you have questions from your customers, consider creating content to answer these questions, as you can then share those videos when the questions come up again. For example, if you sell jewelry, uploading instructional videos to YouTube could provide your customers with clear visual instructions on how to properly size their wrist for bracelets and rings.
Being active on social media is one of the best ways to establish brand trust and build awareness. Posting consistent video content is a great way to engage your audience and connect with new clients and customers. These can be updates, behind-the-scenes, reviews, tips & tricks, Q&As, or ads. Many social media platforms offer advanced advertising options, and most of this content can be repurposed in ad form. Use video to show people behind-the-scenes action shots of your business. Showing an inside look into your company provides prospective customers an opportunity to see what you’re up to and feel like they’re a part of it.
The most successful video marketing campaigns use videos that play off each other – showing how different aspects of their business cater to various target audiences. Pepper Gang creates and produces each type of video content mentioned above. If you want to begin creating video content for your business, contact us for more information.