Being recognized as a Google Partner or Google Ads-certified agency means that digital marketing professionals can access training, advice, and advanced account or analytics support directly from Google. When a company joins the program, its employees complete a certification process in at least two different areas of specialization:
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising.
Once a person achieves a passing score, initial certification is complete. But Google does not settle a one-and-done approach. Each person must be re-certified every 12 months. This emphasis on updated training means that a Google Ads Agency is current on all the new ideas and best practices required to help customers have the highest-performing digital ads possible.
But certification alone is not enough. A Google Ads Agency must also meet what is known as a Spend requirement that ensures it is doing enough business across its managed accounts to keep its Google Ads skills sharpened and focused. It must also have a record of implementing recommended best practices for maximizing Google Ads performance.
Expertise
Whenever you invest in any marketing campaign, you want to maximize returns for each dollar spent. That fact is just essential business. As discussed earlier, a Google Ads Agency has the certified and monitored expertise in Google ads to ensure your business achieves its goals within budget. An experienced agent knows the marketing space you are working in and the benchmarks for success in that sector. This knowledge can save time and money in testing marketing components. Knowing the industry norm for click-through rates and conversions is a tremendous head start that a Google Ads Agency can bring to your next campaign.
A Google Ads Agency is a recognized industry leader committed to reducing your trial-and-error time and knowing when a red flag is something to be concerned about and not a blip expected as part of the natural evolution of your campaign. And knowing that Google regularly evaluates its partners to ensure clients are receiving the best service possible takes even more guesswork out of the equation when considering options.
Beta Testing
A Google Ads Agency can access testing platforms and new opportunities that agencies without dedicated expertise get. This early access means that your company gets a chance to try new methods and strategies that competitors have not even heard about. Your campaign will be in place and gaining traction before they can even access the latest ideas.
A bonus is that an Adword Agency might also take part in any beta testing in support of its own marketing strategies. So, while their teams look for ways to optimize internal marketing, the knowledge trickles down to be applied to your campaign as well. If something is proven to work for your Google Ads Agency, it might work just as well for your company, and they will have the data to make the case.
Avoid Complacency
Having a Google Ads Agency on your side is like having two agencies in one since Google is always willing to work alongside its Google Ads partners to suggest new strategies or fine-tune existing ones. Remember: Google wants your campaign to be successful, too, since your business will likely continue to buy ads and expand your digital campaign. Having two creative teams aligned with their goals and vested interest in your success is never bad.
Remember: Google regularly evaluates its partners to ensure their exceptional customer service, so you can sign a Google Ads Agency knowing that Google approves of their service model. And in the world of Google Ads, diligence is always important.
One-Stop-Shop
The truth is a Google Ads campaign is like a complicated piece of equipment: there are many moving parts, and each one needs to be fine-tuned by a specialist. A Google Ads Agency has all the specialists your campaign needs within easy reach. Need a new landing page and ROAS plan? No problem. Content upgrade? An agency has that covered a well. Every campaign piece is managed carefully to provide the most well-integrated and seamless product possible.
An added feature of using a one-stop Google Ads Agency is its ability to respond much more quickly should an issue arise with your campaign that needs attention. With direct communication with Google, an Agency gets updates faster but can escalate problem-solving more effectively when required.
Google Advertising does not perform as a set-and-forget platform but one that you must manage daily to ensure your campaign is tuned for success. Most businesses do not have the time or expertise to manage, track, and adjust a Google Ads campaign as diligently as required. So having A Google Ads Agency on your side is a cost-effective way to make the most out of every digital marketing dollar your company spends.An experienced Google Ads Agency will help you make the most out of such strategies as:
- Using negative keywords to cut out irrelevant traffic
- Targeting more effectively using strategic ad copy and targeting methods you may not be aware of
- Optimizing conversions through an effective Call to Action (CTA)
- Driving a higher ROI with experienced strategies in growth and expertise
As a certified Google Partner, Summit Crew is fully committed to maintaining its reputation as one of the country’s top digital marketing companies. Our team of Google Ads specialists can take your campaign to the next level of performance with evidence-based decision making that ensures you know why we are doing what we do and what you should expect in terms of results. We take the guesswork out of Google Ads, letting you invest confidently, knowing that you are hiring the combined powers of Summit Crew and Google.
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.
