When you are using Google SEO, there are many tools you can consider using. The best part is that these tools are free and can provide you with the most accurate and comprehensive data possible. Google as a search engine currently represents 70% of the searches conducted on all search engine sites across the web.
Here are 5 Google Free SEO Tools to Make Your Life Easy
Google Search Console
Google Search Console identifies broken links and crawling issues and determines how many pages are indexed. Using this tool, you will see the technical elements of your ranking and what you may be doing to be penalized. Google Search Console also tracks blockers that prevent your site from ranking higher on search engines. In addition, you can use the tool for identifying search queries users commonly search. You can utilize the “Search Queries” report for analytics on queries and see where you need to boost SEO on your website. Lastly, the tool informs business owners on how they may want to conduct their keyword research if their impressions are low and their ranking.
Google Lighthouse is used to improve the website’s performance and UX. Broken into four categories, the service takes time to analyze your performance, SEO, accessibility, and Progressive Web Apps. After collecting data on these elements, you can better understand your website’s performance concerning your competitors. Google Lighthouse also provides insight into the speed of a website and how users will experience your site. By identifying these issues, you can use Google Lighthouse to increase conversions.
Google Analytics will help you generate more organic traffic. Using Google Analytics will increase your website’s search engine results by using analytical tools. Google Analytics is an effective tool because it uses all of its data and can be utilized for free. Google Analytics will keep track of all data related to your site’s traffic and visitors. Another reason why this tool is so helpful is that it offers keyword insights that will help you develop terms to draw more customers. Keyword insights on Google Analytics will inform you which elements of your keyword strategies are effective. If you want a successful SEO strategy, using Google Analytics will make it possible without paying a high price.
Google Keyword Planner
Google Keyword Planner is a fantastic tool for developing keyword data. This tool also helps analysts increase organic traffic while also being provided with stats that can be used to guide strategic decisions. The way it is used begins with offering a seed keyword that gives insight into the monthly search volume, who your competition is, and hundreds of suggested keywords. If you use these tools while researching Google Keyword Planner, you can choose which keywords to include and which to not. You will also have more success when planning content and optimizing your website.
Google My Profile
Lastly, if you are running a local business or want to rank higher on search engines, use Google My Business. Google My Business can be used, too, for area-specific services and products. The tool offers SEO tools that enable you to claim your business on Google Maps. This makes it easier for customers and potential leads to find your business. Also, Google My Business allows businesses to include photos and to provide offers for your business in searches.
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Meanwhile, by adding your contact information, you can also use the tool to be contacted by customers and leads. And even better, you can use Google My Business to develop accurate statistics indicating how consumers interact with your business. You will have access to the number of calls you receive, the total number of searches, and overall views.
If you want to learn more about how to utilize Google’s Free SEO tools, be sure to check out our blog. At Summit Crew, we provide the strategies you need to grow your business. Use our website to find more information on how to optimize your content!
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.