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Brand Awareness Case Success: Bliss Spa
digital marketing agency
W Hotel’s Bliss® Spa in Boston, was looking for assistance in growing their reach in the local area within a lunch time commute. They wanted their presence to be felt in the local Boston community. They hoped to increase brand awareness and recognition, as well as build brand loyalty and engagement to consumers in the local area. Their overall goal was to drive brand awareness, increase visits mid-day and product purchases.
Bliss Spa
01
SITUATION
  • Bliss Spa was looking for assistance growing its reach in the local area within a lunchtime commute
  • Increase brand awareness and recognition
  • Increase visits mid-day and product purchases
02
OUR APPROACH
  • Built a full plan and strategy to focus on platforms most relevant to the brand’s target audience
  • Built custom campaigns targeted by location, specific time of day, and devices
  • Found a niche where customers would call in with questions and allow the Bliss associates to get them to book. Summit Crew built custom campaigns to drive phone calls.
03
RESULTS
  • Ads generated 3 million impressions within a few short months
  • Increased brand awareness exponentially
  • Search impression share reach 70.57% of the market
  • Drove higher bookings & phone calls during their slowest mid-week times
ARE YOU READY TO GROW YOUR SEARCH IMPRESSION BY 70.57% LIKE BLISS SPA?

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