01
SITUATION
- Generate additional brand awareness through upper-funnel advertising to drive high amounts of reach of the precise target audience
- Grow awareness of new program offerings and educate prospective students on programs and requirements
- Increase inquiries of high-intent prospective students while driving them closer to decision through email sequences
02
OUR APPROACH
- Optimized a digital marketing campaign to gain website traffic and brand reach
- Creative video campaign to establish market dominance
- Drive prospective students with email follow-up
03
RESULTS
- Organic traffic increase by 67%, organic clicks by 45%, and organic website sessions by 57%
- Summit Crew successfully moved 116 keywords into the Top 10 positions
- Increased conversion rate of 63% YoY
- Generated a 71% increase in the number of leads
ARE YOU READY TO GROW YOUR INQUIRIES BY 110% LIKE LABOURE COLLEGE?