Hokkaido Tracks Hospitality

SEO Case Success: Hokkaido Tracks

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HT Holidays’ advertising had reached a plateau, they were looking to expand their marketing efforts to gain more bookings through their slower seasons from their top markets which include: Australia, Japan, United States, and S.E. Asia. One of their biggest challenges was that they were in a very competitive space and they were not getting a strong enough return on investment from their campaigns.

October 3, 2022 Advertising Hospitality Marketing

SITUATION

HT Holidays’ advertising had reached a plateau
Gain more bookings through their slower seasons from their top markets which include Australia, Japan, USA, and S.E. Asia
Within a competitive space, they were not getting a strong ROI from campaigns

OUR APPROACH

Created a well-rounded marketing plan to connect with current customers, prospects, and brand loyalists throughout the decision path to booking
Gain visibility and traffic to their newly designed website
Keep current customers engaged and encouraged return visits for brand advocacy

RESULTS

Comparing YoY Results

Traffic increased: 108% Referral, 109% Direct, 146% Organic, 1,364% Social Referral
The goal conversion rate increased by 400%
Bookings increased by 495%

ARE YOU READY TO INCREASE YOUR BOOKINGS BY 495% LIKE HOKKAIDO TRACKS?

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