01
SITUATION
- Implement a unique strategy to drive recruitment and interest
- Increase program applications through international exposure
- Had a limited available budget. Needed to control ad-spending most cost-effectively
02
OUR APPROACH
- Reviewed prior year strategies, target audiences, and major markets
- Developed a plan to drive more brand awareness in foreign markets within high interest in programs offered
- Adwords strategy that allowed UMass Boston to get the most out of its budget
03
RESULTS
- Acquisition across channels grew by over 12%
- Recruitment-related interest grew by over 1000% from the phone call
- Targeted the right audiences to achieve UMass’s goals quickly and efficiently
ARE YOU READY TO GROW YOUR RECRUITMENT-LEVEL INTEREST BY 1000% LIKE UMASS BOSTON?