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Lead Gen Case Success: ProGroup Contracting

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ProGroup Contracting came to Summit Crew looking for assistance in growing their business. They wanted to be a dominant player in the New England Area and eventually expand to a national market. Their goal was to reach businesses in their target industries and convert specific companies from their list of prospects.

ProGroup

October 3, 2022 Contractors Lead Gen Local Marketing

01

SITUATION

ProGroup wanted to the a dominant player in the New England Area and expand to national market
Had an ineffective approach to convert the businesses and verticals they were targeting
Results were difficult to measure

02

OUR APPROACH

Researching specific verticals and developed a target markets strategy
Drive relevant customers through information process and remarket about ProGroup’s services
Each vertical is developed with a persona that we targeted through each buying cycle stage

03

RESULTS

Over 12 million impressions
Website traffic increased by 2000% YoY
Brand recall increased by 315%
Lead generation grew by 1,097%
36% conversion rate

ARE YOU READY TO GAIN 79% MORE MARKET SHARE LIKE PROGROUP?