01
SITUATION
- Previously tried to boost ticket sales through digital advertising but there was no impact
- Did not have strategic targeting or optimization, meaning company pays for irrelevant clicks
- Came to Summit Crew to increase ticket sales and brand awareness
02
OUR APPROACH
- Identify online behaviors of their target audience looking for a) local Boston harbor cruises and b) nationwide audience looking for winter sailing vacations in The Bahamas
- Identify potential opportunities that hadn’t been seized yet
03
RESULTS
- Had the highest record sales since it founded
- Advertising account captured 53.44% of impression share for first 2 months
- Lowered spending on digital advertising to half of the previous months, increasing ROL
- Boosted ticket sales with minimal costs
ARE YOU READY TO GROW YOUR BRAND AWARENESS AND SALES LIKE LIBERTY FLEET?