Operating in the healthcare business? If the answer to that is yes, then you are in the perfect place to learn more about ways you can increase your reach. Delving into SEO strategies, content generation, and marketing tactics, today we are going to show you how to increase your reach within the healthcare sector.
Why You Need to Utilize SEO to Expand Your Reach:
Healthcare SEO (search engine optimization) is extremely useful when looking to generate a successful marketing campaign within the healthcare sector. Just like other industries, in 2022, the primary means of advertisements have become digitized. With that in mind, it has never been a more crucial time for healthcare organizations to engage in SEO strategies throughout 2023.
Utilizing SEO strategies can help your healthcare business receive more attention online, establish a digital presence, and increase the amount of visits from search engine users. For example, according to marketing experts, “71% of respondents look to online reviews first before they choose a doctor.” With that statistic in mind, that means almost 3 out of every 4 patients looking for treatment consult a company’s website first before engaging in their treatment.
Therefore, SEO can generate more patients, sales, and leads, while helping patients find the information they need to make a decision. Moreover, if you want to maintain a competitive edge within the healthcare industry, you are going to have to utilize SEO to compete. Whether that means offering unique treatment plans, curating a specific brand image, or targeting specific demographics of patients, you will need to utilize SEO to succeed.
How to Increase Your Reach Using SEO
As we mentioned above, there are many benefits and industry pressures that should reiterate the need to increase your reach using SEO. However, to help you get the best results possible, we will delve into some SEO strategies you can use to increase your reach.
Use Social Media and Google My Business for Reviews
Search Engine Optimization (SEO) is epitomized by developing traffic from organic, free, editorial, or natural search results in search engines. With that in mind, using social media and Google My Business are excellent ways to ensure that your healthcare business ranks higher on search engines, especially Google. Another important aspect of developing credibility and ensuring that patients have a sense of trust in your brand.
Therefore, to ensure this sense of confidence in your patients, you can use a Google Business Profile to boost results and to reiterate your unique value proposition to customers. First, you will need to make sure you have a Google My Business Profile and that your healthcare business is visible on search engines. When creating your profile, be sure to include:
- The name of your business
- Its rating out of 5 stars
- The address and phone number of your business
- Hours of Operation
- And lastly, include a theme or the type of care you offer in the description
Once you have all of these details listed on your Google My Business Profile, then you can utilize it to present customer value propositions, customer reviews, or other positive feedback regarding your healthcare business. You can develop reviews by encouraging current clients to provide feedback after visits, email surveys, or texting after appointments asking patients to rate their experience with your business. Then, after developing this qualitative data, make it visible on your Google My Business Profile and your website to ensure a sense of quality and trust within your clientele.
Another key strategy you must utilize when conducting SEO is using keywords. Keywords are used on search engines, such as Google or Bing and they are the words or phrases search engine users type in to get results. Keywords are also known as “search queries” as they are the key phrases or words that drive the results provided to users by search engines.
Therefore, using keywords is an excellent way to drive traffic to your website, blog posts, or even social media platforms. In terms of your website, you are going to want to focus on what type of keywords you use on your websites’:
- About Us Page
- Contact Information Page
- Services and Treatment Information Pages
- Billing Services Page
The reason why you want to utilize highly searched keywords on these pages is because it will generate organic traffic and increase the amount of users your page receives. You can use various websites to conduct keyword research and find out what keywords your business should utilize to succeed.
For example, if you are running a Health and Wellness Clinic in Boston, MA, then some keywords or keyword phrases would include:
- “Wellness Clinics in Boston”
- “Health and Wellness”
- “Health Clinics in Boston, MA”
Using such keywords would draw search engine users looking for similar clinics or treatment methods to be able to find your business. So, if you are looking to drive more website traffic and to ensure that people are able to find your website on search engines, utilize relevant and high-volume keywords.
Create a blog
Creating a healthcare blog is another excellent way to increase your reach. On a healthcare blog, you can write about the type of treatment methods your healthcare business offers, updates in the healthcare industry, as well as other articles providing patients with valuable information.
Additionally, on your blog too, you can utilize keywords to ensure that your articles show up on search engines and are more accessible to those searching for similar content to yours. Blogs also ensure a sense of trust amongst clientele and offer a sense of credibility to your business. By showing your users that you are constantly publishing research, interacting with patients, and highlighting progress, people will be more likely to engage with your healthcare business online, especially on your website.
Optimize HTML Tags
Although it may seem inherent, you can utilize many technical strategies to improve your healthcare business’ SEO. For example, using your website’s HTML tags can improve the structure of your website and can ensure that more people will be exposed to your website’s content. HTML tags also contribute to the hierarchy of information on your website. For example, using proper HTML tags ensures that your titles are properly formatted and places, keywords are utilized, and how your content is portrayed on your website. Including simple tags will help your SEO, drive traffic, and provide the information clients are looking for in an easy-to-read and easily accessible manner. You should read 7 Common Local SEO Mistakes You Must Avoid and 13 SEO Tips for Lead Generation to Boost Your Organic Growth.
In Conclusion – SEO Will Boost Your Healthcare Business
Now that we have provided some specific strategies to boost your site’s SEO and have emphasized the importance of SEO, we hope that you can utilize this information to drive more traffic to your website. Check out our blog for more helpful information on how to grow your healthcare business. We have articles regarding content marketing for healthcare business, ways to remarket your business and more! Get all of the digital marketing expertise you need here at Summit Crew. Check back in for more content soon!