Lead generation is an essential aspect of many firms’ success. Lead generation typically focuses on attracting prospective consumers and converting them into customers or brand ambassadors. Therefore, by combining SEO strategies with a focus on lead generation, your business will grow at a rapid pace.
There are multiple types of growth a business can experience when generating leads. However, in this article, we are focusing on boosting organic growth. Organic growth catalyzed by unpaid sources is essentially free traffic. The benefits of using organic growth include cost-effectiveness, higher conversion rates, improved brand loyalty, more qualified leads, and competitive advantage. You, too, can benefit from the adverse effects of organic growth by utilizing lead generation strategies and SEO.
SEO is essential to implement when developing strategies for lead generation. Search Engine Optimization (SEO) typically entails utilizing search engine result pages to display companies’ web pages to users looking for relevant or similar queries. The higher a website ranks on Google or other search engines, the more likely it is for them to display your content at higher visibility, so more people see it. Some specific ways firms utilize SEO are embedding keywords into web pages and including website links on social media, amongst many other strategies.
Furthermore, SEO drives organic traffic to your website, which increases the number of leads and potential customers. Meanwhile, successful SEO implementation pushes your website to be seen by your target audience and converts website traffic into potential customers. Marketers can use SEO to complement lead-generation efforts due to the increased awareness developed through organic web traffic. And the more exposure your website receives on Google’s first search page, the more likely your business will target customers and convert leads.
A few strategies to effectively use SEO to book lead generation include:
- Conducting Keyword Research
- Update existing on-page content
- Audit Your Website
- Create backlinking strategies
- Develop ongoing content marketing strategies
- Benchmark competitors’ performance
Using these strategies, you can optimize your website for search algorithms so that your target audience sees them.
Now, Here are 13 Ways to Boost Lead Generation:
Create a blog with SEO-Optimized content
If you want to generate more leads, blog content is an excellent strategy. By posting content often, you give users many opportunities to view your content, engage with it, and share it. Additionally, you can use blog postings to implement backlinking, images, and keywords that will improve your SEO rankings. Specifically, here are elements of SEO that will optimize your blog content:
- Publishing Regularly – To most effectively reach your targeted audiences, it is crucial to create content consistently, as it increases inbound traffic drastically.
- Use subheadings – Utilizing headings helps your content to be scannable on Google and improves readability for your users.
- Add links – Using links can help users find other pieces of relevant content on your website. Links also offer boosted page views, higher usability, and more exposure for businesses looking to grow their target audience.
- Formatting – Be sure to make sure your content is valuable and informative. An aspect of presenting helpful information is how it is formatted. Make sure your blog posts are easy to read and engaging.
Keyword research is critical when it comes to firms that successfully conduct SEO. Marketers must utilize terms that users search when looking for specific information, like certain products or services. Using these keywords will generate more organic traffic and convert leads into customers. You can use Google keywords planner to find keywords.
Link building is another aspect of SEO that utilizes links from other sites to your own. They help users navigate between individual pages on your site and overall SEO lead generation strategies. Offering high-quality services help improve the ranking of your domains. For example, link placements are a credible way to build links and drive traffic to your landing pages on blog posts. Make a list of targeted audience members you want to focus on and create strategies to get users to click these links.
If you are operating on a more local level, using local SEO strategies will ensure that surrounding audience members will find your company on Google. Using online directories and posting listings on online directories can help you create a more substantial presence online. Additionally, optimizing your content using local keyword data will reiterate who exactly your audience is and where your business’s location is. Lastly, use and generate positive reviews from local consumers to generate leads and referrals.
Active Social Media Platforms
Active social media platforms are another critical aspect of SEO utilization. Sites that rank higher on search engines often have a more dynamic social media presence and are more likely to attract specific target audiences. Furthermore, posting frequently and including calls to action on your social media sites will drive leads and convert them into active buyers and consumers.
Lead Generation Through Email Marketing
Email marketing for lead generation is excellent because you can tailor specific messages to your customer base. You can use emails to lead consumers to particular landing pages on your website, whether you want someone to purchase a subscription to your service or you want them to buy a specific product.
Enable Live Chat
Live chats are also excellent for lead generation because they engage online users and help provide customer value. A live chat box to answer questions and help consumers navigate your website can generate organic growth and lead your consumers to purchase or subscribe to your service. Enabling chat boxes makes it more likely for customers to engage with your various landing pages and helps build a personal connection between your site and your intended users. Use live chats and convert your leads into customers in no time. This tool can help customers make decisions and mitigate buyers’ fatigue.
Referral Programs for SEO Lead Generation
Referral programs are an excellent way to convert leads when looking to generate organic growth. Offering a discount for consumers that refer to your product or service will incentivize clients to refer to your business. Through referrals, companies can cost-effectively practice lead generation because already invested customers do most of the lead generation, as they suggest your company to other interested buyers, friends, family members, etc. Referrals are an excellent way to generate leads and increase the rate of consumer satisfaction. The speed at which customers refer to your brand can also provide insights as to whether or not your consumers are happy with your business model.
Local Lead Generation
Local lead generation allows you to make your business visible to more viewers. Local SEO helps you rank higher amongst competitors. To use local SEO strategies, you can:
- Post listings about your business in local online directories.
- Optimize content for local searches using keyword data.
- Increase the customer feedback you receive from users in your geographic region, boosting credibility and consumer loyalty.
Optimize Key Landing Pages
Optimizing your landing pages is essential when generating organic traffic. Putting keywords in your headlines and making dynamic meta descriptions will lead more users to your landing pages. Additionally, optimizing key landing pages makes it more likely for your website to appear high on search engines. This strategy will drive traffic and increase the likeliness of conversions.
Find Your Niche
After establishing an online presence, emphasize the niche product or service your firm is marketing. For example, if you are a digital marketing firm, tell potential customers what your business offers and how you differ from your competitors. Using long-tail keywords can provide you with the content you need to be seen by leads and compelling content to convert these leads into loyal consumers. Be deliberate about how you write about your brand; reiterating your mission is a fantastic way to generate organic growth.
Create Content For Each Stage of the Funnel
Depending on what type of content you create, you must treat each visitor to your site as an individual. How you create personalized content may differ depending on the industry in which you sell your product or service. Therefore, it is crucial to keep in mind where consumers are in the marketing funnel. Are they highly aware of your brand? Or are they new to your webpage? These questions are essential to remember as they shape how consumers interact with various websites.
Therefore, the best way to create content is to create content that can tend to consumers in different stages of the funnel. Make content tailored to new visitors, established customers, and customers who are in between. The more personalized your content is and better tailored to users in different ranges of the funnel, the more you will have better results converting leads.
Utilize Customer Feedback
Customer feedback can play an integral role in shaping SEO success. When receiving customer feedback, you can analyze what social media strategies are deemed adequate by users and what calls to action prompt the most organic traffic. Elements of consumer feedback include:
- Encouraging consumers to leave reviews.
- Interacting with their comments.
- Asking customers how they respond to your content.
Understanding how consumers view your content and how it impacts their opinion of your brand can better tailor your marketing strategies to fit consumer preferences. If conducted correctly, developing customer reviews is one of the best ways to generate leads and spread the positive word about your product or service.
Creating effective strategies for lead generation can seem complicated when you are looking to achieve organic growth. However, the tips and tricks we included above offer fantastic ways to get started. If you are looking for more content on lead generation and need help converting potential consumers into loyal brand ambassadors, look at our blog. As marketing experts, we have all of the strategies you need and more to optimize your web page and generate leads. Here at Summit Crew, we want to help you reach your goals. Get in touch with us today for advice on how to best market your brand. Check back in for more valuable content like this!
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.