“Video is a megatrend; in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.”
- Mark Zuckerberg, Co-founder & CEO of Facebook
As marketers, a big part of our job is to find new ways to communicate with our audience. With that same reasoning, video marketing has become an essential element for an effective marketing strategy.
This form of communication is a powerful tool for telling a brand’s stories. It not only helps us build relationships with our consumers, but it univocally becomes the consumer’s way of communicating their fears, interests, passions & hobbies. As a result, the demand for video marketing is increasing day by day, making the video marketing future looks bright. For example, 43% of consumers prefer video content.
Vidyard business benchmark report goes in-depth with the current video content statistics:
- 86% of business-related video views take place on desktop browsers.
- Eighteen videos, on average, are published by businesses every month.
- 56% of all videos posted in the last year are less than two minutes long.
- Top 5% of videos retain an average of 77% of viewers to the last second.
- 35% of businesses are using intermediate or advanced analytics to measure video performance.
In an increasingly digital world, video content has found a way to reach the consumer in a truly personal way. After all, this powerful tool can impact 20+ billion people every day through different channels such as Facebook, Snapchat, and YouTube.
Personalizing or targeting a video to a specific consumer is key to the viewer’s experience. Video customization has become a unique trend for compelling video content engagement.
The drop-off in the first 10% of a personalized video is only 19%, compared to 31% for all videos. Personalized videos retain 50% of viewers through the end of the video. In comparison, general content videos keep only 37% of consumers until the last second.
According to the report, the most common browser type for video streaming is Google Chrome, with Internet Explorer coming in second. Although not surprising, this result is a reminder that businesses must continue optimizing video experiences.
When clients want to break out of their comfort zone, we always recommend video marketing. This advertising medium is cost-effective and allows brands to resonate with their target market by personalizing each message. This one of a kind marketing tool is an excellent resource for remarketing.
As a marketer, targeting clients that already like your brand and bringing them one step closer is just pure gold. Every day we are finding new ways to communicate with our consumers; video marketing has not only become that but an essential way in which clients communicate with each other.
You’ve got the why, but you need the how.
Sources: Video Content Marketing Benchmark Study Report, Demand Metric, by Vidyard.
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.
