When marketing your business and looking to generate leads, social media platforms can serve as excellent tools. Regardless of your company’s targeted platform, you can develop growth strategies tailored to your lead generation goals. Because there are approximately 3.6 billion social media users worldwide, using these outlets can tremendously impact your brand’s growth and customer awareness.
When it comes to marketing, a lead comprises information you can use to identify target audience members interested in your product or service or, at the very least – similar businesses. Lead generation through social media can be important for B2C companies and B2B marketers because it provides the information needed to leverage consumer interest. Therefore, in simpler terms, lead generation is characterized by establishing your business in the eyes of potential consumers to convert them into loyal customers.
Lead generation can increase brand awareness, drive website traffic, and improve engagement rates.
Here are 10 Ways to Earn Leads With Social Media:
Launch Compelling Offers:
When generating leads using social media, it is vital to create compelling content that drives consumers to take action. To effectively engage targeted audiences, firms need to share valuable and relevant information to their search preferences, encouraging users to click a link, subscribe to your service, or at the very least, give their contact information. Using discount codes, case studies, seminars, and special promotions on social media will engage viewers and prompt them to want to learn more about your product or service.
Share Testimonials to Gain Social Credibility
With high rates of users on social media, many platforms produce video content that gets seen by thousands of people. Thus, with a high rate of content production, it is essential to differentiate your content from your competitors. So one way we suggest capturing users’ attention is by posting testimonials. Customer feedback and customer testimonials give your business added credibility because this type of content may showcase your business’ benefits, value, and niche impact. This strategy will emotionally engage your targeted audience, prompting more leads, better brand awareness, and higher conversion rates. The bottom line make your brand stand out in the crowd.
Create Targeted Advertisements and Use Special Offers
By creating targeted advertisements, brands can use these ads to promote specific seasonal deals, products, or other temporary subscription options. By promoting limited-time offers and utilizing solid calls to action, more potential clients will likely take action and engage with your business. Also, targeted ads on platforms like Instagram can target niche audiences and drive viewers to purchase or take action, as enticing deals create better chances of success when marketing products/services.
Implement Lead Generation Ads
Lead generation ads are advertisements that have pre-populated forms so people can efficiently finish signing up without spending too much time entering their personal information. When you save users time, you will likely develop better conversion rates, and the lead generation process will be faster overall. For example, if you were to implement this strategy on LinkedIn, you would provide a form that already includes details from users’ LinkedIn profiles, so all they need to do is submit. By providing users with the condition that is filled out, more consumers are likely to submit their information, which will increase lead generation metrics drastically.
Set Up Retargeting Ads
Retargeting ads make it more likely for businesses to re-engage prospective customers. For example, retargeting these users can increase lead conversion rates if you had a site visitor activity on a landing page but failed to submit a form. Using ads can encourage visitors to finish the signup process or remind users to subscribe to any newsletters, industry updates, or other valuable information. According to marketing experts, retargeting ads can boost click-through rates tenfold. And lastly, when implementing retargeting ads, plan them so that users are more likely to see them in the proper sequence.
Utilize Social Media Sponsorships
Right now, video content floods all social media platforms, including Instagram, Facebook, Twitter, and many others. Therefore, considering and implementing social media sponsorships can be an excellent way to generate leads. You can do this by having YouTube content creators talk about your brand in their videos, or you could sponsor shows or other forms of content that are popular amongst your target audience members. Using different social media players to advertise your business or supporting there will establish better brand awareness, differentiate you from your competitors, and give your brand a better chance at turning potential clients into customers.
Host a Virtual Event
Using social media to market your brand can draw a lot of clients to engage with your business, primarily if you use virtual events to incentivize action amongst your consumer base. Hosting a weekly live stream or, even better, a virtual conference on topics that interest your targeted audience can generate leads. You can use live streams on social media platforms to inform customers about trending industry topics, provide tips, and invite viewers to ask questions and engage with your brand. On the other hand, if you are looking to target new customers, you can use a virtual event to inform them about what your business does and how it appeals to them. Companies that utilize and implement virtual events are likely to have higher rates of success than firms that do not.
Launch a Referral Campaign
Referral campaigns are another fantastic way to generate leads on social media, specifically if your business utilizes referral campaigns. Referral campaigns incentivize leads to refer their friends, family members, or people looking for similar products and services. To make referral campaigns on social media more effective, you should utilize incentives such as gift cards, gifts, or discount codes to complete a referral. You can also use social media platforms for advertising your referral campaigns and boosting brand and specific campaign awareness amongst your targeted audiences.
Make the Most of Consumer Feedback
There are many ways for consumers and business owners to interact on social media platforms. Whether the point of contact is comment sections, direct messages, or filling out forms, business owners can use social media to analyze customer feedback. Also, monitoring social media conversations and understanding how your target audience interacts with your brand will give you a better idea of whether you are effectively generating leads. Furthermore, you can use comment sections and direct messages to remind customers to “like, share, and subscribe” to your content, which offers another way to increase lead generation metrics.
Use Video Marketing
Video marketing is one of the most effective means of content creation when advertising on social media. You can use video content on social media platforms to incentivize audience members to take action. You can create video content that encourages consumers to comment, like, share, subscribe, or learn more about your business. Using video content to engage your viewers increases the likeliness of turning potential clients into engaged customers.
When generating social media leads, we hope these strategies work for you. By utilizing these strategies, your target audience will be more engaged and more likely to take action when engaging with your content. As marketing experts, our team at Summit Crew has the field experience and strategies needed to grow your business. For more helpful information, check out our blog today.
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.