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How to Write the Perfect CTA | 21 Amazing Examples

call to action cta

There are many ways to curate calls to action. However, the most effective ones are engaging and inspiring your audience to take action. Whether you want your targeted audience to click on your ad, visit your homepage, or subscribe to your channel, there are specific ways you can write your call to action to ensure results. 

Some element to keep in mind when making a call to action is to use short, strong, and persuasive statements. 

Here are 21 Examples of Perfect Calls To Action: 

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When forming a call to action, also known as a CTA, you can use these statements to drive consumers to action. You can use calls to action to encourage targeted audience members to click on links, leave comments on social media, visit homepages, or to fill out a customer survey. Different calls to action include buttons, text links, or simply calls to action that are purely textual. Effective calls to action aid consumers with decision fatigue and help drive potential customers into action. Overtime calls to action can make potential consumers loyal customers. Calls to action help users stay engaged with your website and drive action such as purchases or subscriptions. 


When curating the examples above, there were certain strategies we kept in mind. When writing CTA’s, you should start with a verb (“purchase”) and follow with an adverb (“today”) or subject (“product or service”) or both. Depending on what industry you are marketing within, here are excellent calls to action to use: 

Most Common Purpose  Call to Action
Non-Profit Conversion Donate, Commit, Volunteer, Give, Support, Adopt
Ecommerce  Shop, Order, Reserve, Save, Add to Cart, Pick, View, Buy
General Find Out, See How, Start, See More, Learn More, Check it Out, Click Here, Continue, Swipe Up
Newsletter/Community  Subscribe, Join, Sign up, Refer
Sales Conversions Try, Get Started, Subscribe, Sign Up, Start Your Free Trial

Download, Grab, Claim, Take Advantage Of, Get, Make It Yours


CTAs aim to provoke emotion and action within your target audience. If you provoke an emotional response from your target audience, then they are more likely to take action. Ways you can induce action include adding numbers, adjectives, making promises, playing into the fear of missing out (FOMO), and playing up your value proposition. 

When writing the perfect call to action, it is important to be creative and to teach consumers what your company does. Include details like what value proposition your company offers or what your mission entails. Additionally, transform the verbs and modifiers you use into calls to action. Include information you want customers to know like special offers or discount codes. 

Another important aspect of call-to-action implementation is where you put this information. The placement of CTAs can impact success.

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Here are the best places to put your CTAs: 

Top of the Landing Page 

Top of the Landing Page

When utilizing web design, it is important to put your call to action in a place that is visible to users. Because most American readers scan pages from left to right and top to bottom, it is important to position your CTAs accordingly. Additionally, your CTAs need to be bold to capture users’ attention. Using elements like bold text or capitalized letters will drive consumers to action. Position the most important CTA below the header of your landing page, whether on the page’s left, right, or center. For other calls to action like Learn More or See Options for users who are not quite ready to buy your product or service. Be sure to include benefit statements and urgency statements below prioritized CTAs. 

Middle of the Page 

Middle of the Page 

As we referenced earlier, most Americans read websites from top to bottom. If you want your consumers to take action, put your call to action in the center of the page. Doing so makes you more likely to drive viewers to take the actions you have in mind. Use the CTA to promote your offers, emphasize your company’s mission, or encourage your consumers to make a purchase. Reiterate free trials, special promotions, unique offers, and industry updates. 

At The Footer of Your Webpage

The Footer of Your Webpage

Placing your call to action at the footer of your webpage can also be an excellent way to engage consumers. Ensure there are enough CTAs throughout your content, but ensure you have a final call at the end of your page. Use this part of your webpage to drive consumers to action. 

Writing the perfect call to action and placing it in the optimal place on your website will ensure success in marketing your business. If you want to grow your business, using a call to action will boost your results. At Summit Crew, we know what it takes to drive customers to action and to get measurable results. Check out our blog for more marketing strategies and tips on how to build your brand. As marketing experts, we have the experience to take your marketing campaigns to the next level. 

If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.

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