Nothing may be more critical to a business than its website in today’s digital-centric world. Making a great first impression on prospective customers or clients is crucial, and a brilliant website design will go a long way. However, it is a big challenge to correctly develop your “virtual front door” that truly reflects what your business is all about.
To help your business get started, we put together this list of website design ideas and some great examples from across the web. So let’s make that fantastic first impression and optimize your business.
Staying True To The Brand
This one may sound obvious, but staying true to the brand is a focal point of any great website. Brand focus boils down to two components. One is being consistent in creating your brand identity. It should be absolutely clear from the homepage exactly what your business is, does, and represents. Everything from the logo down to your tagline should all be transparent as to what product or service you are providing.
The second prong in staying true to the brand knows your target audience. If you understand who will flock to your website, you can perfectly craft the space to showcase what your customers are looking for. Using the appropriate copy and images is very important when speaking to your audience.
Copy And Content Is Crucial
Speaking of which, the copy and content on your website is crucial and can be difficult to nail perfectly. How much or how little copy is on your website depends on your site’s purpose.
If you are an e-commerce business selling products directly on the site, you won’t need much detailed written copy. The products should be the focal point, and simply using headlines and small blurbs to guide your customers along is the way to go.
If you are providing a service, such as a law firm, you should utilize more detail in the copy on the website. Providing enough information about the different types of legal services, the areas you serve, and details about the firm members are all ways to keep those potential clients on the page.
A blog page for your website is another way to engage your visitors. A great blog with entertaining and informative content is a fantastic way to reel in and keep people on your website. A mixture of higher-level content (entertaining, light reads) and lower-level content (directly about business) is an excellent strategy for attracting new and returning visitors.
Stand Out With The Right Color Scheme
You have all this great content on your website. Now you must make it look appealing with a solid color scheme. The easier the site is to look at, the longer visitors will stay on the site.
Using neutral colors is a way to create a relaxing virtual space naturally, as colors set the tone. Different tones of colors like gray, cream, and beige as the background would allow the brighter foreground aspects of the site to stand out. Of course, if your business has a distinct color scheme, you should incorporate those colors as much as possible.
Tell A Story With Visuals
Continuing on the visual aspect of the website design, the images, graphics, and animations should be the main storyteller for your site. Visuals that grab people’s attention can turn an ordinary website into something extraordinary. Professional photography, digital graphics, hand-drawn illustrations, vibrant animations, and abstract artwork are all types of imagery to utilize.
If you are an e-commerce brand selling a product, getting professionally done photos and videos of your products to showcase on your website is a great place to start. These images will create an overall brand confirmation for the site viewer, showing that your business is the real deal.
The user experience on any great website combines everything mentioned above. Can people find your blog efficiently? Does the light color of a headline make sense on a neutral background? Does your site have all these pop-ups that trigger and get in the way of navigating around? These are the types of things that create a great user experience. If all these pieces fit together seamlessly, your website will keep people on it and have more to follow.
An important point regarding websites does not to forget about mobile devices. Last year, mobile devices accounted for approximately half of all website traffic. That means the mobile user experience should be just as smooth as the desktop version of your site. Ensure aspects like images and content scale correctly on the mobile version of the website.
Now, you know where to get started in the online space for your business. Take these website design ideas and begin to map out your virtual storefront. Remember, stay here with Summit Crew for more ways to optimize your business!
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.