When looking to grow a local business, there are many steps you could take. However, as marketing experts, we suggest starting with these types of content. Creating content targeted towards your local audience and tailored to your geographic region will help you drive more traffic in no time. Find the best kind of content to get more leads and convert potential customers into brand ambassadors.
Types of Content You Should Create as a Local Business
As a local business, blog content is one of the best ways to drive traffic to your website. Also, blog posts can provide valuable information to customers and leads. According to market researchers, companies that are blogging have over 400% higher chance of ranking higher on Google than companies that do not utilize blog posts. Blog content, too, should be optimized for local audiences and voice searches. To optimize your blog, you should use keyword research to implement keywords commonly searched for by your targeted audience or with high volumes in a particular geographic area.
Infographics are an excellent way to present data to customers. Infographics should be easy to understand and absorb and tailored to attract your targeted audience. To make compelling graphics for your local business, you can use sites like Canva and Venngage to create content. Infographics provide companies with a stronger sense of authority and seriousness. You can then use these infographics in blogs and social media or show them to consumers via email.
Testimonials are another excellent way to drive traffic and convert leads. Testimonials serve as word-of-mouth advertisements, ensuring that businesses are perceived as credible. Using testimonials when conducting online marketing strategies can make your business grow rapidly and make your consumers feel more confident in trusting your business. Video testimonials can be used to tell a story that will impact viewers enough to push them to buy a product or engage with your service. You can also utilize testimonials on social media and in email marketing.
Case studies, like testimonials, are highly effective for growing your local business. Case studies can serve as customer testimonies that focus on how customers perceive your product or service. When publishing case studies, it is essential to present a captivating and unique story that will engage readers. It is also necessary to emotively draw in your audience by using suspense or other psychological elements like specific colors and sounds or using various people to represent your target audience. The more people emotionally connect with your case studies or that you move with your content, the more effective your marketing campaign will be. You can also use case studies to show your customer’s journey from beginning to end. Include details like how established customers found your brand and how they have benefitted from using your product or service. You can share these case studies on social media or within your blog posts.
Video content is another excellent form of marketing. You can post video content on various platforms such as Instagram, TikTok, or Facebook. Using video content, you can engage viewers emotionally while also having an opportunity to market your business or service to them. Video marketing also improves SEO, boosts conversion, and increases page quality. There are countless benefits when it comes to video marketing. Also, you can create content that directly targets your audience and addresses the geographic market you are looking to address.
Social Media Content
Social media is one of the best ways to market your content. Using platforms like Facebook and Instagram, you can also develop insights about how people engage with your content. Social media can be a fantastic way to curate content that targets your audience. Social media is also the perfect place to utilize graphics and video content. Having a solid social media presence will make your brand more memorable and can be a great way to reiterate your brand’s value proposition. The more your target audience engages with your profiles, the more likely you will successfully grow your local business.
Creating content in the form of Q&As will engage audience members and provide insight into what your business does, its benefits, and how it operates. Q&As give consumers the tools they need to understand a product or service before making a purchase. Many shoppers consult Q&As before purchasing online and use this information when making buying decisions. Having informative and detailed Q&As is an excellent way to grow your local business. Posting these on your website or, better yet, to your Google Business Profile, you will be sure to convert more leads and raise overall engagement and profits.
Email content can be used to drive traffic to your website. Many local businesses will use email content to provide industry updates, promote new deals, or, better yet, promote new products. Transactional emails can be used to improve sales. You can use emails to remind customers that they left an item in their digital cart or ask them to refer your business by incentivizing them with a discount. Other emails can be used to re-engage customers, whether you use calls to action such as “We Miss You” or “Here’s what you might love this season” using personalized messages will make people feel more connected to your brand and more likely to pursue a purchase or to refer to your business’ website.
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Grow Your Local Business with Summit Crew
If you are a local business looking to experience growth, use these different types of content to promote your brand. At Summit Crew, we provide the skills and information you need to grow your business. Whether you are looking for tips on optimizing your website or marketing strategies, we have the experience you need.
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.