January 30, 2023
Advertising Hospitality Local
01
SITUATION
- Seattle’s Tall Ship had struggled the first season after a disappointing result marketing on their own.
- Summit Crew identified the needs and opportunities of the customer base
- Through research, we understood that many people in Seattle were unaware of this amazing sail adventure
- Locals and tourists were looking for family-friendly day activities
02
OUR APPROACH
- Through geofencing and strategic targeting of the client’s audiences, we had a plan in place to reach the locals and tourists
- Assessed Seattle’s Tall Ships’s old account to identify wasted clicks and irrelevant spending
- Using appealing ad messaging, our team monitored and managed campaigns daily to maintain better control and identify needed adjustments quickly
03
RESULTS
- With Summit Crew’s detailed-oriented and custom approach, Seattle’s Tall Ship boosted ticket sales with minimal costs
- Brand recall grew over 125% from the previous season
- Gained a 600% increase in bookings for the season over the previous season’s sales
- Seattle’s Tall Ship is positioned to continue that growth year over year with Summit Crew’s help
ARE YOU READY TO INCREASE YOUR BOOKINGS BY 600% LIKE THE SEATTLE'S TALL SHIP?