There is no better time to move forward with a digital marketing strategy than right now. With uncertainty, the new normal, and declining sales a harsh reality, now is the time to find new customers and new revenue streams through aggressive digital marketing that leaves your competitors lagging.
The bottom line: your website and social media feeds cannot promote themselves, especially with millions of blog posts appearing every day, billions of photographs uploaded every day, and with well over $43 billion spent on Internet-based ads annually. Combining these numbers with the fact that there are over 1.7 billion websites that are currently active, digital ad impressions are trending upwards by 20 percent year over year, and over 52 percent of all online business and brand discoveries still happen on social media feeds, the conclusion is clear. Either you are in the digital marketing game or missing all the action from the sidelines.
The Great Reasons Why Now is the Perfect Time
Here are some great reasons why today is the right time to invest in digital marketing.
CPM Pricing is Stable, and Returns Are High
Cost per mille (CPM) is the price your business will pay for one thousand impressions (digital views) of your advertisement on one web page. CPM is one of the most common methods for pricing online ads, along with cost per click (CPC) and cost per acquisition (CPA).
Despite the sustained growth of ad impressions year over year, CPM has remained relatively stable over the past few years, dipping in 2019 compared to 2018. Apart from the annual holiday price bump from November to December (holiday shopping season), stable pricing makes digital marketing a solid bet for a strong impact and return on investment.
Most of these gains come through agency-driven digital marketing that focuses on SEO optimization, which considers such things as the security of your website, the quality and relevance of your content, the authority (credibility) your business has, and the speed and user experience your website delivers. Working with a proven digital marketing agency ensures that your SEO is always tuned for maximum impact, which translates to:
- Improved position in search results concerning the thousands of other websites offering the same services or products as you are.
- Increased traffic translates to more leads and more opportunities for conversions.
- Enhanced user experience directly impacts your company’s ability to build customer loyalty and your website’s search position.
Content-Driven ROI
Not all online content is created equal, and digital marketing relies on content to do its job correctly. Digital marketing content can take many forms, from blogs, vlogs, and social media content to long-form articles, colorful infographics, podcasts, and explainer videos.
Blog use by Fortune 500 companies have more than doubled in the past decade as they have come to understand that content is still king. Digital marketing content is a powerful tool for your company can share its expertise, celebrate its mission and values, and provide information about its product or services to influence customer behavior.
Working with a digital marketing agency ensures that your business makes the most of every dollar invested. Are you a business-to-business (B2B) seller? It is essential to know that in recent years LinkedIn (76 percent) has surpassed Facebook (66 percent) as the top paid social media platforms for B2B marketers. If your target audience is 34 or under, then the niche marketing of Snapchat might be your choice. 82 percent of Snapchat’s advertising audience is 34 or younger, and its ads are seven times more effective at reaching that age group than traditional television ads. Bonus feature: Snapchat is the least ad-saturated of any major platform, so your digital marketing is more likely to reach its target.
The Internet Isn’t Getting Smaller
On the contrary, the internet’s persuasive power seems to grow exponentially every year, and with that growth, the importance of a robust digital marketing strategy. As of the end of 2019, there are over 4.33 billion internet users worldwide, which is impressive, given that only about 57 percent of the world’s population has reliable internet access. According to Oblero, the average person spends 6.5 hours online daily, with over 80 percent of American adults spending time online daily. Finally, revenues from e-commerce retail are projected to top $4 trillion this year and continue to grow in 2021.
Suppose you consider the internet as a potential market for your goods or services. In that case, you can quickly recognize with the support of an experienced digital marketing agency, the market reach available to your company is practically unlimited.
Digital Marketing Boosts Creativity
Regardless of what product or service you sell, digital marketing delivers a creative boost. With so many options available and the tools to target your audience more effectively than ever, your company is no longer limited by the restrictions of print or radio ads. Animations, interactivity, live or pre-produced video, and many other delivery formats are suddenly available to your company. And with these options comes the opportunity to create innovative, engaging, and informative content that impacts your audience and elevates your company’s identity within the marketplace.
Metrics Rule
Digital marketing is data-driven, meaning your digital strategies are monitored and adjusted in real-time. Digital marketing is proactive, not reactive, so you are always at the front of the curve when it comes to attracting and retaining customers, communicating important product releases, or getting ahead of industry-specific issues emerging on the horizon.
Using real-time data to measure results allows you to engage with your customers immediately and responsively. Your response speed is vital to building long-term customer relationships that pay dividends in loyalty, return business, and enthusiastic referrals.
You can also read about:
- Pay-Per-Click Ads in Challenging Times
- Hiring a Google Ads Agency Tips: Don’t Be Naive
- Google Ads: Well Worth the Investment
Summit crew is at the cutting edge of the digital marketing revolution. We provide a one-stop solution to all your digital strategy, design, and deployment needs. If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.
