Going digital is more important now than ever, especially since the rise of COVID-19. However, not every business owner understands how to navigate this immense digital shift and uphold a booming online presence.
It is not that brands are testing the waters with digital marketing; the truth is that businesses know that their customers are already part of the virtual community, so it is time for all businesses, big or small, to adapt to compete.
The digital revolution is one of the most rapid innovative developments in the business world and has significant outcomes for all stakeholders. Don’t get us wrong, traditional means of marketing have been and still are going great, but we ask you:
Did you see the TV ad today about the brand of coffee you drink (or don’t)? Can you recall the magazine advertisement you saw today? Ok, here’s an easy one. Have you seen the McDonald’s swing in the park yet? Or maybe you saw it on the Instagram post?
Social media marketing is what everyone will see today, but the park, magazine, and TV ad, their reach, though it may be good, is not as great.
Whether you are a restaurant owner or a small retailer, a small bookstore, or any small business owner for that matter, your customers are evolving, but what does it mean?
You & Your Promotional Tools Should Evolve Too!
Advertising and marketing have been evolving for some while now, and yes, traditional marketing, advertising, PR, and other related promotional tools are great, but:
- Globally, the market size of online shopping hit 4 Trillion, approximately, in the year when Covid-19 Pandemic hit
- In the US alone, the expected market share is expected to cross 3 Hundred Million before the end of the year 2023
Now, if you aren’t already aware, this number equals 90 percent of the total population in the United States of America.
Small business owners today are not entirely unaware of this trend. Still, the question is, being an SME owner, do you have to start understanding the latest trends of the online world, work on the company’s social media presence and run the company altogether?
The answer is: Yes, you can try. But you don’t have to.
A digital marketing agency is available to help from creating leads to converting.
A digital marketing agency is one that can support you by taking off one item from your to-do list, i.e., help you reach your online target market.
If you are here, you probably agree with us so far.
Here Are The Top Four Reasons Digital Marketing Works for Small Businesses:
Digital Marketing: The money spent & gained (ROI)
Small businesses may have the idea that hiring a digital marketing agency may not be necessary. Also, competing online may be time-consuming just as much as it may be costly. But, the truth is far from it.
If you talk about the return on investment or ROI, subjectively, ROI for online marketing ranges anywhere from 5:1 to a bolder target of 10:1. You can understand it by looking at the above ratio for Digital Marketing for small businesses, making it possible for you to target on a national and global level.
Magnifying your business’s online presence
With a digital marketing plan, enhancing your brand and making it “known” to millions of people online becomes achievable. With the passage of time, a robust digital marketing plan, and a strong social media presence, the chances of your small business’s success increase.
SEO helps by bringing your brand in front of millions of Google search results, good content brings high traffic to your website, and social media presence helps create a bond with the viewers.
Overall, the more people know about you, the better chances are that these leads convert and become part of your brand’s family as customers.
Realistic and clear budgets for Marketing
The digital marketing agency is also able to clarify how much budget should be spent on different platforms in Digital Marketing for small businesses like PPC (Pay-per-click), SMM (Social media marketing), content creation, and other campaigns.
Knowing which campaign to run at what time and what platform to prefer is what the digital marketing agency plans and prepares for.
Know where your brand stands at any time:
Unlike traditional marketing platforms, in Digital Marketing for small businesses, you can measure success rates. You won’t know how many people will actually see the ad or visit the store afterward with TV ads. But with Digital Marketing for small businesses, you will quickly see how the campaign is doing.
With the results, you can discuss a change in the strategy with the digital marketing agency.
For example, you will be able to see how many people clicked a certain ad, how many people visited your websites, and so on. With Google Analytics, you can check which pages or items are frequently visited by the viewers. This way, you will be able to modify your ads, understand your target market and strategize the overall marketing plan.
So what doesn’t work can be avoided in the future, and what works better can become part of the permanent marketing plans.
The digital revolution is the perfect opportunity to promote your business on social media platforms!
So What do You Get by Hiring a Digital Marketing Firm to Help Your Small Business go Online?
You get to:
- Understand your customers
- Reach a larger target group
- Find which strategy works better for your brand
- Collect 1st party cookies (means you can contact your potential buyers online again in the near future)
- Measure ROI with concrete results
- Create a solid social media presence
- Create online word of mouth
- Measure the digital marketing for small business results
The right Digital Marketing Agency for your Small Business will be the one that can match their plans with the rhythm of your business. Not every Digital Marketing Agency can claim to have what it takes with a bullet-proof BOOST Method™.
Don’t wait for your competitors to hire Summit Crew for the digital marketing of their businesses first. Visit our website and find for yourself why Summit Crew’s digital marketing strategies Work!
We are always here to answer any questions you may have. You can comment below or contact our Digital Marketing Agency today. With this, you can also read Tips to Increase Google Reviews.
If you need help growing your business and averaging 400% or more ROI from your digital efforts, give us a call today or schedule a free strategy session with one of our experts in digital marketing. You will have an opportunity to discuss your business and your marketing goals, and we will provide recommendations on what you should be doing based on our BOOST Method. This is a sales-pitch-free no-obligation meeting, just real advice.
